Managing Clients’ Feedback

For any content writer, social media expert and designer the clients’ feedback is the key to either motivate or de-motivate him. When a client provides his feedback to the professional it can be negative, positive and even constructive. For a writer, designer or social media expert it, at times, becomes difficult to handle a clients’ feedback.

To make a long story short, for everyone receiving a positive feedback is perfectly fine but negative feedbacks need to be managed and constructive feedbacks need to be understood well enough.

Now let’s focus on HOW can a professional manage a negative feedback and, of course, WHY?

Benefits of managing a negative feedback:

Everything happens for a reason, so does negative feedback. Following are the benefits of focusing on negative feedbacks:

1 – It helps you to become effective, efficient and understand the clients’ approach.

2 – It also helps in cutting down the delivery time.

3 – Last but definitely not the least, it will help you keep your client happy and satisfied in terms of hearing him out.

If you master the skill of managing your clients’ negative feedback you will definitely become the most demanded professional in the corporate world.

How to become a super hero for your clients?

Content writing, social media marketing and designing are related to creativity. Creativity needs to be judged and liked by viewers, readers and target market. To improve your creativity, collecting opinions and criticism is a must. And after receiving it, following are the most significant actions:

1 – Document your feedback

2 – Simplify vague & hazy feedbacks

3 – Illustrate how a feedback can impact or change the scope of the project

Make sure that at the end of the delivery there shouldn’t be any surprises or let me add bolt from the blue, for clients.

Avoid followings:

a - Never get emotional after receiving a negative feedback (if your client is in the state of understanding your point then educate him – don’t force).

b - Don’t do the rest of the project half-heartedly, after the negative feedback.

With the above mentioned and discussed points I am sure you will be able to handle and manage the feedbacks received from clients. If you have more to add, do share.

Good luck!

Social Media Marketing – Some Easy Tips

Do you know what “Online Marketing Gold Mine” is these days? If you have heard about social media platforms and you know how to effectively use them then you sure have the key to that “Online Marketing Gold Mine. Social media marketing is cost beneficial and effective. There are many ways to reach the customers if social media is properly tapped. No matter from which social class or age group the target audience of a business belongs, social media can easily be used in order to hook them up.

Many marketers use different tips and techniques in order to carry out their social media marketing efforts effectively but very few actually know the tricks. Following are three simple techniques which I have learned from my personal experience which can really help in simplify the social media marketing process.

1 - Focus on the Quality of Content

Content is the King. This is a common statement used in the content business. There is no doubt in the truth that it is all about content in the business world. The quality of the content must be superior and top-notch in order to get the attention of the readers. It is always effective to keep your target readers in mind. This will help you to create the content which will interest them and make them share that content on different social media platforms.

It has also been noticed that content itself is not the “only thing” it should be accompanied with videos, examples and images etc in order to keep your audience interested in reading it.

2 - Keep it Consistent

It is a common understanding and observation that most of the business individuals update their social media accounts at least once a week (though 2 – 3 times is just ideal). Have you ever wondered “Why”? The answer is simple; it keeps their readers / audience interested in them. People get “used to” of their posts. It is good to be regular and consistent. The only reason behind it is a constant followership of readers and visitors. This definitely increases the traffic.

3 - Be Social

The basic element of social media is “being social”. Here lies the point. For every business it is very important to be social and to interact with businesses along with the customers. How can one do this through social mediums? The answer is quite simple, by liking posts and comments, replying to the comments and queries, participating in the discussions and asking questions to the customers / business etc.

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