And The Market Has Changed To 360 Degrees

I am sure if I talk about the marketing practices carried out in older days; today’s generation will find it amusing as well as, to certain extent, hard to digest. Things have changed tremendously. Even in under-developed and developing countries, marketing and business approaches have changed. This means that now people are internet friendly. Let us all accept the fact that today internet is no more a luxury but a necessity and so is social networking. Remember the times of Hi5, Orkut and My Space? Back then not many were infected by the disease named “Social Networkaholic”. People used to join these mentioned social-networks to stay in touch with their long lost friends and long distant family members so that they could interact with them once in a blue moon.

Courtesy: http://modernmarketingstrategies.com/

With the emergence of Facebook, everything changed to huge extent. Not only individuals but businesses also found their ways of indulgences. As a result, businesses created their pages and communities primarily on Facebook and then on other social-networks as well. Why? Mainly, to attract more and more customers, in order to turn them into consumers of their products and services. Now, every individual and business can be searched through Facebook, after Google. Kudos to Mark Zuckerberg! for changing the world and its norms. There are some amazing online marketing strategies which have been developed over the past few years. Many social networks have also appeared and managed to have their chunk of share in the market.

Another social network that is gaining a lot of popularity is “Sulia”. This is a content based platform and every individual and company can reach to it. It has managed to surprise New York media and still exploring the possibilities. Sulia is famous in circles where people are interested in knowing different things around the world, from entertainment to news and from sports to religion. Users with common interests can see what’s happening around the world and even explore about other users, unlike Facebook and Twitter.

Last but definitely not the least, there is another breeze of newness and sensibility in terms of social networking sites named “Linkagoal”. Linkagoal, on some definite grounds is different from Facebook, Twitter and Sulia. Linkagoal is a goal based social networking site that focuses not only on entertainment, fun but also some seriousness, i.e. goal creation and goal accomplishment. People had also compared Linkagoal with LinkedIn but in totality there is a huge difference in both. Linkagoal helps users to connect with other users and share content, mostly goals. The beta version of Linkagoal has managed to gain a lot of users and it is expected that soon, let’s say within a month or two, much advanced website of Linkagoal will be launched with more than 10,000 goals. All this in a span of just 1 year this looks quite promising.

With the help of all the above mentioned online platforms aka social networking websites, businesses have gained an extended market share from what they used to enjoy. Without setting up any physical office or outlet businesses are managing to enjoy international presence. This makes it easier to believe that once the person who came up with the idea of “global village” can now name it as “global neighborhood” and soon, it will be a “global room” for businesses operating around the world.

Job Hunters, Can Now Do “WONDERS”

Job Hunters, Can Now Do “WONDERS”

SCENARIO

It's a norm these days that we often hear one statement from most of the people we come across – “Man! Market is very uncertain, I have no Job security..” or at times “Please pray for me, I think I am about to get laid off as many of my colleagues met the same fate last month”.

To be honest, one should accept this fact that deep down there, he is worried about the uncertainty of the so called market. Come on! We all know that recession has been there already and the else is just manipulated or better put as exploited. Even today in the midst of such a crisis one can find better to do – jobs. The point is how to be the one amongst the rest.

VICTIM

Since last month I have been attending quite a few parties and gathering. So, meeting some old friends from different phases of life is a usual thing. Five of my old acquaintances were laid off during that phase, belonging to different sectors, pharmaceutical, FMCG and IT. Four out of five are married and three out of four are fathers of sweet kids, by the grace of All Mighty. For them, losing their job was the biggest nightmare of their lives. They used to be down and gloomy, talking about the negative sides of the life, finding the darkness in the brightest moments of their lives. To be honest, if someone loses his or her job one fine morning – (which to most of us is an AILING end of the career), it's highly dreadful to think even. So there were many others too from the lot who suffered from the same tragedy.

SMART ONES

The phenomenon of INDIVIDUALITY is lovely – I personally love it, as every one thinks and implements as per his own way. Similarly, all the sufferers had to get back into the field by any how. They all chose altogether different approaches and manners to pull their socks up. It was then, when I personally realized that every one can bring the best out of the worst conditions, provided he/she is on right track and most of all focused. So, different approaches were adopted by the different friends of mine, they polished their skills to publicly promote themselves, in one way or the other, by being well witted, informative and expressive.

NETWORKING

Today if we talk about going out, meeting with people and having a good time at a friends’ place, it is considered as normality of life. But why don't we explore a new future through these activities. Target your employer, colleague or agent. Be pro-active! Hit it on the right joint by the very first impression. It's been ages since we are hearing “First Impression is the Last Impression”, when are we actually gonna implement it? Now is the time, same thing was done by my friend, he highlighted his own self by being RELEVANTLY TALKATIVE person amongst the crowd and he earned a good account, today he is on better job, then he was earlier.

(HR) HUMAN RESOURCE CONSULTANCIES (THIRD PARTY EMPLOYMENTS)

Today, third party is a commonly heard term – Third party logistics, Third party employers and Third Party Contractors etc. There are consultancies, which provide better solutions to the problems faced by jobless individuals. One of my friend approached to such consultancy, as per him, these consultancies are really very well-organized and can place the candidates on the right position. He soon got lucky, by being patient and consistent. He for sure has scored a good job through that. So these companies act as linkage and bridge between right human resources to the right work places.

INTERNET (ONLINE SOCIAL NETWORKING)

Facebook! Am sure the name rings so many bells in the mind, these days – Farmville, Scrabble, Mafia Wars and Texas Hold’em Poker – rite? But there are certain other things also, strictly for those who want to get a better future. There are so many plat-forms on face book, through which one can find better jobs. All that is required is to take interest and start applying through the help of such forums. These days LinkedIn is very popular and you can get the results in 2-3 months, provided you have right kind of people in your profile. It's been ages, that we known about the Rozee.com, but have we ever applied consistently for the jobs there? I don't think so; people got their dream jobs through it. Similarly my friends did get the job through on-line plat-forms. Many a times I myself got so many calls – with the help of the same site. It is advised to youngsters and those who want to either start or switch their jobs – they must try to understand the importance of technology and apply for jobs through such sites.

A LITTLE HELP FOR MY READERS – AT HOME

Something to work out for fresher, home based individuals and people who don't have much to do on their jobs – who want to do something small to earn side by side is elance and freelance. I will soon discuss some facts regarding this site also. Very beneficial for those who want to stay at home, yet want to earn good!

ALMOST FINAL WORDS

Well, there are a lot of uncertainties in one's life. Every one come across certain kinds of – what you may say – tight situations. But all that matters is, how are you treating your life? How much is one ready to stand up against that uncertainty? To make a different life, one has to start thinking differently and act differently. Everyone has the tendency to be successful – apart from Armani, Versace, Ford, GE and Birla we also have Mr. Tapal, Mr. Hashmi Surma wala, Students’ Briani,  Kolson and Mr. Abjani (An Inspiration)!

Think and Act!

P.S. Please Do Share Your Personal Experiences and Thoughts about it.

Remarkable Business Trends Start-ups Need to Know Now

As the businesses are frequently establishing and gaining their own markets, it is essential to establish a business where you act pro actively – not reactively! This can only be gained by knowing how and when to strike in the market, by keeping all the pros and cons weighted and studied. Similarly, man giant businesses started to work on planning their businesses to launch on right time and in a right manner. Knowing about the life cycle of a product and business is an essential knowledge, which gives an over-view and idea before hand, to how to tackle a particular situation in the upcoming times.

If a closer study could be made, in past recent years there is huge change in the businesses which had showed up. Prior to establish such businesses one should be aware of the current trends of the market in which he is planning to enter, more over the knowledge of potential trends also acts as a shield, when jumped into the market. We will discuss some controlling and forceful points which will safe guard our entry in the business and also guarantee an impactful launch in the market.

Target Your Sales Prospects

It has been seen and observed that if you know do not have any plan, then, you are definitely planning to fail. Hence, plan your target market, from where to get your sales started. Does your market falls under youth, kids, matures, married, singles, low pay scaled professionals, students, highly paid business executives or specific genders etc. For instance, if your target market is students and youth then it will be baseless to go to pubs and discos or hotels to market yourself, but on the contrary you may hit them at the schools, colleges and high schools etc. This is known as tapping your market in accurate manner. Advertise in the places where there is a potential that your target market will see it. Then there is always a room for references as word of mouth is the best advertising which can turn countless customers to your door-step. Providing discounts, quality product packages, special offers are just some of the tools to enhance the sales.

Internationally Tap The Market

After taking a start from your own home, strive for outside. This is what many of the companies and business in the past have exercised. “Papa John’s Pizza” which currently is the third leading take-out and delivery restaurant also began in the same way. First John Schnatter started from a little segment, after the making his mark he went international. For this, one also has to do a lot of home-work, as awareness of the economic conditions of the region in which one is intending to extend arms for the business. Business must know its capacity to bear the expenses and ability to flex as per the time.

Strong concern of the Social Media and its Trend

With the advent of social networks (Facebook, Twitter, Orkut, Hi5, MySpace and LinkedIn etc) new businesses have a strong potential to advertise on such plat-forms. As almost everyone, in on one way of the other, connected to such social network, the chances of creating brand and business awareness in the minds of the potential customers is easier comparatively. This is a comparatively cheaper way to penetrate in a bigger way.

Familiarize Yourself with the Norms of the Business

For better results in terms of sales, you must be aware of the trends which you, yourself are following and those which are followed either by market or the competitors. It is simply not wise enough to keep changing the trend, but to study it deeply, with all the benefits and drawbacks and then implementing. Being low cost concern, gives you an advantage to enjoy more profits even when the market and economy is going down. So keep up to what you are good at. Strengthen your value chain activities. As baby boomers are about to retire soon, and you are indulged in the business of Generation Y, do not just jump without studying the trends and potential of the new opportunity, weigh yourself on some definite grounds for the best outcome, otherwise adverse results could be achieved. So Plan accordingly.