Managing Clients’ Feedback

For any content writer, social media expert and designer the clients’ feedback is the key to either motivate or de-motivate him. When a client provides his feedback to the professional it can be negative, positive and even constructive. For a writer, designer or social media expert it, at times, becomes difficult to handle a clients’ feedback.

To make a long story short, for everyone receiving a positive feedback is perfectly fine but negative feedbacks need to be managed and constructive feedbacks need to be understood well enough.

Now let’s focus on HOW can a professional manage a negative feedback and, of course, WHY?

Benefits of managing a negative feedback:

Everything happens for a reason, so does negative feedback. Following are the benefits of focusing on negative feedbacks:

1 – It helps you to become effective, efficient and understand the clients’ approach.

2 – It also helps in cutting down the delivery time.

3 – Last but definitely not the least, it will help you keep your client happy and satisfied in terms of hearing him out.

If you master the skill of managing your clients’ negative feedback you will definitely become the most demanded professional in the corporate world.

How to become a super hero for your clients?

Content writing, social media marketing and designing are related to creativity. Creativity needs to be judged and liked by viewers, readers and target market. To improve your creativity, collecting opinions and criticism is a must. And after receiving it, following are the most significant actions:

1 – Document your feedback

2 – Simplify vague & hazy feedbacks

3 – Illustrate how a feedback can impact or change the scope of the project

Make sure that at the end of the delivery there shouldn’t be any surprises or let me add bolt from the blue, for clients.

Avoid followings:

a - Never get emotional after receiving a negative feedback (if your client is in the state of understanding your point then educate him – don’t force).

b - Don’t do the rest of the project half-heartedly, after the negative feedback.

With the above mentioned and discussed points I am sure you will be able to handle and manage the feedbacks received from clients. If you have more to add, do share.

Good luck!

Seven (07) Habits Of Successful Content Writers / Contractors

Freelancing is not easy. A few days ago a young girl told me that when she told an interviewer that she is a freelance content writer, he said she is into “easy money making”. Well, I don’t think freelance content writing is as easy as it may sound to many individuals. Freelancers are also known as contractors. It is high time to let the world know that these contractors work very hard in order to compete with hundreds and thousands of applicants around the world. They apply at different online platforms from where they earn their living by delivering their clients with top notch work.

Following are seven (07) traits, based on my personal experiences, which should be possessed by professional contractors. After all, it is all about bagging meatier contracts and maintaining healthy yet professional relationships with existing clients.

1. Be Proactive in Communication:

Communication is the life and blood of every business deal. One should be vocal, expressive and communicative when it comes to delivering the content or services to the clients. In fact, it is highly recommended to be proactive in order to communicate when not sure what to do. This always helps and the relationship of a client and a contractor is strengthened because of good communication skills. Rather than letting your client reach you, reach to your client yourself.

2. Never Hesitate in Asking a Question

Remember what our teachers and parents used to say when were kids? “Always ask if you don’t understand”. Similarly, in professional life for freelance contractors and content writers it is of prime importance to ask questions if the idea is not crystal clear. This will make a complete picture and with the help of this one can easily deliver the desired services. Save time by questioning your concerns and clarifying the confusions so that you deliver the best to your client.

3. Be Transparent

There are times when a project or task does not seem to be a sure shot success. Always share your concerns and give valuable suggestions to your client. After all, a client appreciates to work with a contractor who can give better ideas, strategies and plans to him. If you think that the task won’t work as expected by the client always share this concern with him so that the client, in future, does not put any blame on you or your work.

4. Response is the Key

Clients are very jumpy when they hire a contractor for any job and if they don’t hear from their contractors for some time they get even more anxious. And they can easily get on the nerves of contractors too. So, to avoid such a situation always respond to your client on timely basis. Clients appreciate a responsive contractor and easily trust them to carry out their projects.

5. Follow A Proper Timeline

It is all about meeting deadlines. If a client wants you to complete a task or project on a particular date, never miss it. For contractors, the most important element is to meet the deadline by following a timeline. This is very simple yet demanding. If you get in to the habit of delivering tasks on mentioned deadlines, contractors will definitely start not only liking you but chances are that they will soon hire you for other projects as well.

6. Positive Attitude Is All Your Client Needs

There are times when there is a clash of opinions between a client and a contractor. One wants results and other wants to do the work properly keeping different aspects in mind. In such scenario, always share your concerns and keep the communication or clash healthy. At the end of the day, client is always right! So, never go over board and always bear a friendly smile with positive attitude. Show your client that you want to work for him in order to deliver the best end product.

7. Add Value To Your Services

Many contractors these days over commit and are not able to meet the claims which they made at the time of starting the contract. For those, it is important to promise to deliver the usual as mentioned by the client and in order to impress them always deliver something extra. Value addition is the most important thing for a client.

With the help of above mentioned characteristics I am sure that many contractors / content writers will get benefited. These are tried and tested traits so, rest assured for the successful career. If you have any valuable points to share then comment to the post so that others can get benefited.

Social Media Marketing – Some Easy Tips

Do you know what “Online Marketing Gold Mine” is these days? If you have heard about social media platforms and you know how to effectively use them then you sure have the key to that “Online Marketing Gold Mine. Social media marketing is cost beneficial and effective. There are many ways to reach the customers if social media is properly tapped. No matter from which social class or age group the target audience of a business belongs, social media can easily be used in order to hook them up.

Many marketers use different tips and techniques in order to carry out their social media marketing efforts effectively but very few actually know the tricks. Following are three simple techniques which I have learned from my personal experience which can really help in simplify the social media marketing process.

1 - Focus on the Quality of Content

Content is the King. This is a common statement used in the content business. There is no doubt in the truth that it is all about content in the business world. The quality of the content must be superior and top-notch in order to get the attention of the readers. It is always effective to keep your target readers in mind. This will help you to create the content which will interest them and make them share that content on different social media platforms.

It has also been noticed that content itself is not the “only thing” it should be accompanied with videos, examples and images etc in order to keep your audience interested in reading it.

2 - Keep it Consistent

It is a common understanding and observation that most of the business individuals update their social media accounts at least once a week (though 2 – 3 times is just ideal). Have you ever wondered “Why”? The answer is simple; it keeps their readers / audience interested in them. People get “used to” of their posts. It is good to be regular and consistent. The only reason behind it is a constant followership of readers and visitors. This definitely increases the traffic.

3 - Be Social

The basic element of social media is “being social”. Here lies the point. For every business it is very important to be social and to interact with businesses along with the customers. How can one do this through social mediums? The answer is quite simple, by liking posts and comments, replying to the comments and queries, participating in the discussions and asking questions to the customers / business etc.

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An Overview of Content Writing – In Pakistan

 I am sure; at least, some of us are familiar with the term “Content Writing” and “Content Writers”. It does not mean that everyone in our society is completely aware of the role and duties performed by content writers. In fact, speaking from my personal experience, most of the content writers, these days, don’t know what content writing is all about. For them content writing is another name of paraphrasing and getting information from Wikipedia or Google Search. So that it cannot be detected by plagiarism checking software programs. Content writing is a broad term but it is used wrongly at many places. People have different misconceptions regarding content writing, especially young budding talent of Pakistan. I have been in the field of content writing since 2007 and on the basis of my experience and interaction with experienced and struggling content writers I have been amazed many a times by their responses, answers and intellect. So, I decided to brief my readers about content writing as much as possible, I am no Guru but I think what I have learnt and understood should be shared with others in order to add some value to my learning.

What Is Content Writing?

To make it easier and simpler I will use uncomplicated ways to define and discuss content writing and issues related to content writers. Content Writing is all about writing content, content can be any information, knowledge and properly weaved set of words which provide details related to any subject, field or topic etc. Content Writing is a broader term. Under the head of content Writing falls different types and kinds of content write-ups like web content writing, academic content writing, research based content writing, ghost writing, e-books write-ups, press release and technical content writing etc.

Confusions Related to Content Writing

Most of the times, those individuals who want to start their career as content writers get confused and cannot differentiate between the different types of content write-ups. All the types are different from one another, so it cannot be taken for granted that a web content writer can write a great academic report in first attempt. The basics of all the write-ups are different. Similarly, every blogger cannot qualify for a technical content writer’s job. Technical content writing is about substantial knowledge related to the technical aspect of the products or services offered by any company with detailed analysis whereas blogging is another name of ranting.

Why content Writing Industry is Not Grooming in Pakistan?

In the last few years, while interviewing most of the candidates for the position of content writers, a few of the things which I have personally noticed are:

• Individuals do not have basic understanding of the difference between Academic and web content writing.
• Candidates do not want to take the career of content writing seriously.
• 70 to 75% of the incumbents who apply for the position of content writing consider it as a part time job.
• Lack of ownership and professional attitude.
• Our society (major chunk) is not familiar with the profession of content writing, plus it is not considered as a white collar job too.
• Companies which consider themselves as “Content Writing Pioneers” are not hiring educated, mature and experienced content writers.
• Lack of professionalism in the industry, (something which I have tried and tested - personally).
• Approaches of the content writers are mostly inclined towards “easy way out”.
• Working conditions, ethics and atmosphere are too open and full of distractions – they name it as "western culture" but in reality it’s a non professional environment.

These are the major points which I have observed by discussions with different people, related to content writing industry, candidates and people who have no or little idea about content writing. For them, even today, a person must select professions like Medicine, Management, Business, Engineering, Teaching or Graphic designing.

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