Managing Clients’ Feedback

For any content writer, social media expert and designer the clients’ feedback is the key to either motivate or de-motivate him. When a client provides his feedback to the professional it can be negative, positive and even constructive. For a writer, designer or social media expert it, at times, becomes difficult to handle a clients’ feedback.

To make a long story short, for everyone receiving a positive feedback is perfectly fine but negative feedbacks need to be managed and constructive feedbacks need to be understood well enough.

Now let’s focus on HOW can a professional manage a negative feedback and, of course, WHY?

Benefits of managing a negative feedback:

Everything happens for a reason, so does negative feedback. Following are the benefits of focusing on negative feedbacks:

1 – It helps you to become effective, efficient and understand the clients’ approach.

2 – It also helps in cutting down the delivery time.

3 – Last but definitely not the least, it will help you keep your client happy and satisfied in terms of hearing him out.

If you master the skill of managing your clients’ negative feedback you will definitely become the most demanded professional in the corporate world.

How to become a super hero for your clients?

Content writing, social media marketing and designing are related to creativity. Creativity needs to be judged and liked by viewers, readers and target market. To improve your creativity, collecting opinions and criticism is a must. And after receiving it, following are the most significant actions:

1 – Document your feedback

2 – Simplify vague & hazy feedbacks

3 – Illustrate how a feedback can impact or change the scope of the project

Make sure that at the end of the delivery there shouldn’t be any surprises or let me add bolt from the blue, for clients.

Avoid followings:

a - Never get emotional after receiving a negative feedback (if your client is in the state of understanding your point then educate him – don’t force).

b - Don’t do the rest of the project half-heartedly, after the negative feedback.

With the above mentioned and discussed points I am sure you will be able to handle and manage the feedbacks received from clients. If you have more to add, do share.

Good luck!

And The Market Has Changed To 360 Degrees

I am sure if I talk about the marketing practices carried out in older days; today’s generation will find it amusing as well as, to certain extent, hard to digest. Things have changed tremendously. Even in under-developed and developing countries, marketing and business approaches have changed. This means that now people are internet friendly. Let us all accept the fact that today internet is no more a luxury but a necessity and so is social networking. Remember the times of Hi5, Orkut and My Space? Back then not many were infected by the disease named “Social Networkaholic”. People used to join these mentioned social-networks to stay in touch with their long lost friends and long distant family members so that they could interact with them once in a blue moon.

Courtesy: http://modernmarketingstrategies.com/

With the emergence of Facebook, everything changed to huge extent. Not only individuals but businesses also found their ways of indulgences. As a result, businesses created their pages and communities primarily on Facebook and then on other social-networks as well. Why? Mainly, to attract more and more customers, in order to turn them into consumers of their products and services. Now, every individual and business can be searched through Facebook, after Google. Kudos to Mark Zuckerberg! for changing the world and its norms. There are some amazing online marketing strategies which have been developed over the past few years. Many social networks have also appeared and managed to have their chunk of share in the market.

Another social network that is gaining a lot of popularity is “Sulia”. This is a content based platform and every individual and company can reach to it. It has managed to surprise New York media and still exploring the possibilities. Sulia is famous in circles where people are interested in knowing different things around the world, from entertainment to news and from sports to religion. Users with common interests can see what’s happening around the world and even explore about other users, unlike Facebook and Twitter.

Last but definitely not the least, there is another breeze of newness and sensibility in terms of social networking sites named “Linkagoal”. Linkagoal, on some definite grounds is different from Facebook, Twitter and Sulia. Linkagoal is a goal based social networking site that focuses not only on entertainment, fun but also some seriousness, i.e. goal creation and goal accomplishment. People had also compared Linkagoal with LinkedIn but in totality there is a huge difference in both. Linkagoal helps users to connect with other users and share content, mostly goals. The beta version of Linkagoal has managed to gain a lot of users and it is expected that soon, let’s say within a month or two, much advanced website of Linkagoal will be launched with more than 10,000 goals. All this in a span of just 1 year this looks quite promising.

With the help of all the above mentioned online platforms aka social networking websites, businesses have gained an extended market share from what they used to enjoy. Without setting up any physical office or outlet businesses are managing to enjoy international presence. This makes it easier to believe that once the person who came up with the idea of “global village” can now name it as “global neighborhood” and soon, it will be a “global room” for businesses operating around the world.

Social Media Marketing – Some Easy Tips

Do you know what “Online Marketing Gold Mine” is these days? If you have heard about social media platforms and you know how to effectively use them then you sure have the key to that “Online Marketing Gold Mine. Social media marketing is cost beneficial and effective. There are many ways to reach the customers if social media is properly tapped. No matter from which social class or age group the target audience of a business belongs, social media can easily be used in order to hook them up.

Many marketers use different tips and techniques in order to carry out their social media marketing efforts effectively but very few actually know the tricks. Following are three simple techniques which I have learned from my personal experience which can really help in simplify the social media marketing process.

1 - Focus on the Quality of Content

Content is the King. This is a common statement used in the content business. There is no doubt in the truth that it is all about content in the business world. The quality of the content must be superior and top-notch in order to get the attention of the readers. It is always effective to keep your target readers in mind. This will help you to create the content which will interest them and make them share that content on different social media platforms.

It has also been noticed that content itself is not the “only thing” it should be accompanied with videos, examples and images etc in order to keep your audience interested in reading it.

2 - Keep it Consistent

It is a common understanding and observation that most of the business individuals update their social media accounts at least once a week (though 2 – 3 times is just ideal). Have you ever wondered “Why”? The answer is simple; it keeps their readers / audience interested in them. People get “used to” of their posts. It is good to be regular and consistent. The only reason behind it is a constant followership of readers and visitors. This definitely increases the traffic.

3 - Be Social

The basic element of social media is “being social”. Here lies the point. For every business it is very important to be social and to interact with businesses along with the customers. How can one do this through social mediums? The answer is quite simple, by liking posts and comments, replying to the comments and queries, participating in the discussions and asking questions to the customers / business etc.

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