I am sure if I talk about the
marketing practices carried out in older days; today’s generation will find it
amusing as well as, to certain extent, hard to digest. Things have changed
tremendously. Even in under-developed and developing countries, marketing and
business approaches have changed. This means that now people are internet
friendly. Let us all accept the fact that today internet is no more a luxury
but a necessity and so is social networking. Remember the times of Hi5, Orkut
and My Space? Back then not many were infected by the disease named “Social
Networkaholic”. People used to join these mentioned social-networks to stay in
touch with their long lost friends and long distant family members so that they
could interact with them once in a blue moon.
With the emergence of Facebook,
everything changed to huge extent. Not only individuals but businesses also found
their ways of indulgences. As a result, businesses created their pages and
communities primarily on Facebook and then on other social-networks as well.
Why? Mainly, to attract more and more customers, in order to turn them into
consumers of their products and services. Now, every individual and business
can be searched through Facebook, after Google. Kudos to Mark Zuckerberg! for
changing the world and its norms. There are some amazing online marketing
strategies which have been developed over the past few years. Many social
networks have also appeared and managed to have their chunk of share in the market.
Another social network that is
gaining a lot of popularity is “Sulia”. This is a content based platform and
every individual and company can reach to it. It has managed to surprise New
York media and still exploring the possibilities. Sulia is famous in circles
where people are interested in knowing different things around the world, from
entertainment to news and from sports to religion. Users with common interests
can see what’s happening around the world and even explore about other users,
unlike Facebook and Twitter.
Last but definitely not the
least, there is another breeze of newness and sensibility in terms of social
networking sites named “Linkagoal”. Linkagoal, on some definite grounds is
different from Facebook, Twitter and Sulia. Linkagoal is a goal based social
networking site that focuses not only on entertainment, fun but also some
seriousness, i.e. goal creation and goal accomplishment. People had also compared
Linkagoal with LinkedIn but in totality there is a huge difference in both. Linkagoal
helps users to connect with other users and share content, mostly goals. The
beta version of Linkagoal has managed to gain a lot of users and it is expected
that soon, let’s say within a month or two, much advanced website of Linkagoal
will be launched with more than 10,000 goals. All this in a span of just 1 year
this looks quite promising.
With the help of all the above
mentioned online platforms aka social networking websites, businesses have
gained an extended market share from what they used to enjoy. Without setting
up any physical office or outlet businesses are managing to enjoy international
presence. This makes it easier to believe that once the person who came up with
the idea of “global village” can now name it as “global neighborhood” and soon,
it will be a “global room” for businesses operating around the world.
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