And The Market Has Changed To 360 Degrees

I am sure if I talk about the marketing practices carried out in older days; today’s generation will find it amusing as well as, to certain extent, hard to digest. Things have changed tremendously. Even in under-developed and developing countries, marketing and business approaches have changed. This means that now people are internet friendly. Let us all accept the fact that today internet is no more a luxury but a necessity and so is social networking. Remember the times of Hi5, Orkut and My Space? Back then not many were infected by the disease named “Social Networkaholic”. People used to join these mentioned social-networks to stay in touch with their long lost friends and long distant family members so that they could interact with them once in a blue moon.

Courtesy: http://modernmarketingstrategies.com/

With the emergence of Facebook, everything changed to huge extent. Not only individuals but businesses also found their ways of indulgences. As a result, businesses created their pages and communities primarily on Facebook and then on other social-networks as well. Why? Mainly, to attract more and more customers, in order to turn them into consumers of their products and services. Now, every individual and business can be searched through Facebook, after Google. Kudos to Mark Zuckerberg! for changing the world and its norms. There are some amazing online marketing strategies which have been developed over the past few years. Many social networks have also appeared and managed to have their chunk of share in the market.

Another social network that is gaining a lot of popularity is “Sulia”. This is a content based platform and every individual and company can reach to it. It has managed to surprise New York media and still exploring the possibilities. Sulia is famous in circles where people are interested in knowing different things around the world, from entertainment to news and from sports to religion. Users with common interests can see what’s happening around the world and even explore about other users, unlike Facebook and Twitter.

Last but definitely not the least, there is another breeze of newness and sensibility in terms of social networking sites named “Linkagoal”. Linkagoal, on some definite grounds is different from Facebook, Twitter and Sulia. Linkagoal is a goal based social networking site that focuses not only on entertainment, fun but also some seriousness, i.e. goal creation and goal accomplishment. People had also compared Linkagoal with LinkedIn but in totality there is a huge difference in both. Linkagoal helps users to connect with other users and share content, mostly goals. The beta version of Linkagoal has managed to gain a lot of users and it is expected that soon, let’s say within a month or two, much advanced website of Linkagoal will be launched with more than 10,000 goals. All this in a span of just 1 year this looks quite promising.

With the help of all the above mentioned online platforms aka social networking websites, businesses have gained an extended market share from what they used to enjoy. Without setting up any physical office or outlet businesses are managing to enjoy international presence. This makes it easier to believe that once the person who came up with the idea of “global village” can now name it as “global neighborhood” and soon, it will be a “global room” for businesses operating around the world.

In Bollywood Mistake is Equal to Competition

Bollywood needs no introduction. Even if there are people who strongly condemn others to watch Indian movies also know about the very industry really well. They might ask who our foreign minister or education minister is, but they sure know the names of character actors of Bollywood industry. Anyways, in life everyone commits mistakes and takes wrong decisions. Those decisions can make things, sort of worse, for them. Bollywood is a perfect example of, one losing the opportunity and the other making a land mark. Today’s feature is dedicated to the mistakes committed by renowned actors and creation of another star.

Amitabh Bachchan’s God Father/Mother

I don’t know where to start from! Ok let’s talk about the star of the millennium “Amitabh Bachchan”. Today he is a known personality, brand ambassador, known as “SIR” but do you guys know in the beginning of his career with Tinnu Anand (director/actor) in Saath Hindustani, he was known for delivering flops and only flops!? His landmark was “Zanjeer” which made him enjoy the title of “Angry Young Man”. This movie was initially offered to Dev Anand (Late), which he declined. Later Salim Khan (Famous Writer and Father of Salman Khan) recommended Amitabh to the producers. Similarly, for Deewar the role which Amitabh played was initially offered to Rajesh Khanna (Late) but due to his unavailability of dates the role was later given to Amitabh Bachan. See! His 2 magnanimous hits were mistakes of other Stars and for him they were the opportunities. (Let me clarify that, most of the people have this misconception that Amitabh was already a star when Sholay was released– Wrong, at that time, Dharmender was MEGA Star, Sanjeev Kumar and Jaya Bahadury were critics' favorites and Hema Malini was the Dream Girl of millions of hearts. Amjad Khan was a fresher. Last but not the least Amitabh was a struggling actor, making his place in the industry, according to some sources it is also heard that Feroze Khan (Late) was the first choice for the role of Amitabh. Senior Bachchan is definitely lucky, apart from being talented. (It was Jaya, his Godmother, who strongly recommended him for most of his movies).

ACE Khan’s Real “Ace of Life”

Now let’s talk about the Ace Khan! Though his almost every movie is an amazing piece of entertainment, but those who can recall the days just after QSQT (Qayamat Se Qayamat Tak), will agree to me, when he kept giving flops like “Love Love Love’, “Jawani Zindabad”, “Dewana Mujh sa nahin”, “Awwal Number”, “Tum mere ho” and “Daulat ki Jung” etc! 8 – 9 straight flops after QSQT? Do you think anyone was willing to cast him, as main lead, back in those days? It was Anil Kapoor who backed off from the movie called “DILL” which brought Ace khan back in lime light and he was again a “STAR”. According to Anil Kapoor the movie demanded much younger actor and he was not comfortable in working with new director “Inder Kumar” (Aruna Irani’s younger Brother). After realizing his mistake, Anil Kapoor signed the very next project by Inder Kumar named “Beta” which became a gigantic hit of Anil’s career.

“Khiladi’s” Real Game Planner

We all recognize him by the name of “Khiladi” but do we know who was initially offered the role of “Khiladi”? It was Arbaz Khan, who was approached and was actually planned to be launched but due to his modeling assignments Akshay Kumar got lucky! And Now Khiladi will always be associated with Akki!

  

Salman Khan Stepped into whose Shoes?

Though Sallu Bhai “Salman Khan” was introduced in “Bivi ho toh Aisee” as second lead but “Maine Pyar Kiya” gave him Stardom and S. P. Bala Subhramannium’s voice, (which at that point of time reminded people of the bond between Rajesh Khanna and Kishore's songs). All the songs sung by SP Bala for Salman were huge hits. This particular role from which his pet name became “PREM” was actually offered to none other than Piyush Mishra, (the same Gulaal and Gangs of Wassaypur guy). Due to his lack of seriousness at that time he dropped the movie (reported by Piyush Mishra, himself). If you talk about the performance, definitely, Piyush Mishra is way ahead of Sallu Bhai!

SRK’s Kingdom – Gifted To him By...

Last but not the least! Amir Khan can be called as a rival of Shah Rukh Khan. But if Shahrukh Khan is a "King Khan" (according to himself) then his kingdom was gifted to him by Aamir Khan by backing out from the project named “Darr”. His films like "King Uncle", “Chamatkaar”, “Dil Ashna Hai”, “Kabhi Haan Kabhi Na”, “Maya Memsaab” and “Raju bun gaya gentleman” were box office disasters! From 1990 to 1993. Again he was lucky by chance!

Few more interesting facts!

Role of Gabbar Singh in Sholay was initially offered to Sanjeev Kumar and not Amjad Khan.
Similarly the role of Mugambo was first given to Anupam Kher but the he could not bring the kind of terror whichwas the signature of Amrish Puri (Late).

I hope this information has been interesting for you! I have kept this knowledge to me since a long; I suppose it is the time to share it with my readers!

By the way this article was inspired from the following scene from “Main Khiladi Tu Anari” one of my favorite ones from Akki’s performances.

Movie Review - Rowdy Rathore

“Rowdy Rathore” is amongst the most awaited movies of 2012 for many reasons. Prabhu Deva created magnanimous magic for Salman Khan in his Bollywood directorial debut “Wanted” so the expectations are high. Most of the individuals also raised questions like, how can Sanjay Leela bhansaali, after producing meaningful and critique oriented movies like Guzaarish, Saanwariya, Black and Devdas, produce a hardcore entertainer – so called typical Bollywood Masala flick? There are fans and cine-goers out there who are waiting to see Akshay (The Khiladi) Kumar back in action after a long time. Moreover there are also many people who want to see Sonakshi Sinha and her talent after appreciating her in “Dabang”. The movie is a surprise ride for every single individual. Let me first make it clear that the movie is a remake of a Telugu movie which was originally adopted from a Tamil movie. This shouldn’t be shocking as “Wanted” was also a remake of Telugu movie named “Pokiri” – so you can call it Prabhu Deva’s unique sense of creating remakes and making them box office blockbusters.

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The movie is about two Akshay Kumar(s), one is a Cop (Rathore) and the other is a con man (Shiva). Shiva performs cons with his friend 2G (Paresh Ganatra). In Shiva’s life Paro (Sonakshi Sinha) enters and they fall in love spontaneously. One day Shiva comes across a kid Chinky, who calls him “PAPA”. After some cats and dogs play Shiva comes to know that Chinky is the daughter of his look alike, IPS officer Vijay Singh Rathore (Akshay Kumar), whose life is threatened by a feudal of Devgarh (Somewhere in Bihar) named BaapJee (Nassar). Then movie transforms from a mistaken identity’s plot to a much serious and action oriented theme. I am not going to reveal the complete plot because I don’t want to kill the thrill.

If we talk about performances, Akshay Kumars bestows a splendid performance and he stands out in both roles. It is not a difficult thing for an actor of his caliber to enact both roles, as in past he has performed the same roles remarkably. Sonakshi Sinha, is a complete stealer, I personally was not expecting her to be so gorgeous, outrageous, stylish and full on entertaining actress. Watch out her dance, in every song of the movie – you will be amazed. She reminds of two gorgeous queens of Bollywood, Hema Malini and Rina Roy. 

Paresh Ganatra embarks on a role that gives him ample chance to perform his way of comedy, which is different from Johny Lever or Rajpal Yadav, but it still brings smiles and some laughter on audiences’ faces. Nassar is a very seasoned actor of south movies, and he performs top notch performance as BaapJee. I am sure every viewer will find him disgusting, ruthless and wicked in the particular role. The actor who portrayed the role of Titla (Supreeth Reddy), Baabjee’s brother, is terrifying. He is also from south movie camp. His first seen scared and disgusted many viewers. Mushtaq Khan, Yashpal Sharma and Darshan Jariwala are usual. The kid is cute wins the heart.

Prabhu Deva’s direction is excellent. He definitely knows how to make a remarkable action packed movie and he will soon be counted amongst the most accomplished and detailed directors of Bollywood (provided he continues like this). The background music by Sandeep Chowta (the “Mast” and “Satya” fame) is amazing. Songs are good for listening once or twice – they actually go with the movie for plain entertainment. Khumar Sanu’s fans will listen to him after a long time in “Chammak Challo” and will definitely go back to early and mid 90’s.

Some of the clap-worthy scenes include:

1. When Titla comes out from Raawan’s statue. He looks “HUGE” and frightening (at least in theatres).
2. When Akshay returns to Nassar in post interval by saying “I’m back” – hilarious and outstanding, am sure no one would have thought a scene like that after the interval.
3. The flashback sequence where Yashpal Sharma narrates the story to Akshay Kumar. The whole take is amazingly filmed.
4. Both the scenes between Yashpal Sharma and Paresh Ganatra are really funny.
5. When kid cries in front of Akshay Kumar because she can’t listen to the song of her mother. Very emotional.

The movie is full on entertainer, a masala and paisa wasool fare. But it does not offer anything to serious movie lovers or thought provoking audiences. At box office it will be a blockbuster, without a doubt. But getting an award for this movie is debatable. I strongly recommend it for Akshay Kumar’s (action) and Prabu Deva’s (direction) fans.

Rating: 6.5/10