And TAMANNA BEGUM Dies after Spreading Smiles for Decades – What She Left for me are few Questions

There was a time when Pakistani Film Industry and not “Lollywood” was at its peak. People used to watch Pakistani movies all around the world. We had collaborations with Nepal, Bangladesh, Bangkok, China and India etc. Movies used to celebrate Silver, Golden and Platinum Jubilees. Cinemas used to be studded with audiences. In those days, there lived a performer, who was as innocent as a child in all her comic roles and who also had the potential to look cruel and unkind when she used to bag a vamp’s role. Tamanna Begum (late) had one of the strangest personalities that one can find in film industry; incorruptibility and mischievous sprite both at the same time were find in her. And she won her audience in both undoubtedly.

She started her career with Radio Pakistan then in mid-60’s she started theatre and later introduced to Pakistani Film Industry. The woman who performed and competed neck to neck and shoulder to shoulder, with one of the finest comedians of Pakistan ever produced LEHRI along with Rangeela and Munawwar Zareef. On the contrary when she was cast against Agha Talish, Adeeb and Alauddin who were and still are considered as volcano of high voltage dramatic scenes, she stood out with her bravura performance and impressed the audience. She acted with legends of Pakistani film stars like Muhammad Ali, Waheed Murad, Nadeem, Mustafa Qureshi and Shahid etc. and earned the title of legend herself.

She earned a lot of appreciation in comic roles, but I personally prefer her bitter roles as well – it used to take an instantaneous moment to abhor her, with those performances as she fits to the character just like a latex-glove in hand. I suppose this is the quality of a true performer. After the downfall of Pakistan’s film industry, or better put it as, after the transition of Pakistani Film Industry to “Lollywood” she adieu film industry and started to focus on TV dramas. From 1960 to 2012 the legend kept proving herself a true performer no matter what kind of roles she was bagged with. Her journey from Multan to Karachi and from 1960 – 2012 definitely had ups and downs – and only a strong headed and powerful woman like her could manage to travel on such path with consistency and élan.

As per the sources, prior to her demise, she was working for “Bubban House” (An Ever New Production). So, its not just Raj Kapoor or Moin Akhter who believed on the motto “The Show Must Go On” – Tamanna was in the same league of performers too. She was under treatment for 9+ months but government of Pakistan did not bother to take care of her, medically. Not even “Lollywood” cared to provide her any assistance and support. Is it not a shameful thing for a nation? Pakistan’s nation is not equal to few handfuls of individuals who have tenderness for others. To me Tamanna Begum left few questions, after spending a life full of success, pride and serving as a national artist (a national asset).

Questions include;

1. What is the use for working for your nation? At the end of the day every one’s life is busy and don’t have time for others.
2. What is the use of being patriotic? As patriotism does not provide treatment to an ailing patriotic. Money does.
3. Why do we teach live for others and care for others? Show me huge list of examples and not Cheepa, Edhi and such few others.
4. Do we have to wait for another Tamanna Begum to wake up?
5. Lets stop waiting for natural losses or unavoidable disasters to unite as a nation. Try to become a good individual on daily basis and find those people who are suffering from illnesses – of any kind.

Few Facts;

1. She spent 350,000/- PKR for treatment. Only for 9 days. She was admitted in Tabba Heart Hospital, Karachi.
2. She was then taken to SIUT, where she had free of cost treatment. I wish we have more of SUCH organizations.
3. How would a poor individual afford any treatment?

I wish Tamanna Begum’s soul rest in peace and may Almighty grant her mercy. Enough said!

When to Set Sales Performance Reviews

What Do We Mean By Sales Performance?

Sales is the life blood of any business, no matter smallest in the industry to the biggest giant. With out sales there exists neither any present nor any future of the company. Sales give birth to a phenomenon of Sales Performance. Sales performance can easily establish the capacity of any person associated with the field of sales, to finalise the contract with the company and meet the already given goals from the company. Sales performance is a double edged knife; it can trigger the career of the sales employee and on the same time can make him lose the job.

Important Factors For Sales Performance

Sales performance is based on countless factors and elements. Most of these make a combination of two or three factors in a set. Some of the characteristics are internal, whereas the others are external, these factors could namely be satisfaction towards the job, motivational level, ability and skills, age range, gender, time consumption and customer’s response.  In most of the organizations the role of management and managerial supervisor also play a strong factor, towards the performance of the sales personnel.

Sales Performance is Beneficial for Sales Personnel

Almost every individual works for the monetary reasons. Especially in the field of sales it’s all about gaining more and more monetary appraisal. Companies provide a good remunerations for the sales employees who out do their selves. The rewards can be in the form of many different packages; in some cases sales employees are given a fat amount, title of the employee of the month and year, increased salaries and bonuses etc.

Methods of Reviewing Sales Performance

There are particular tools and techniques for reviewing the sales performances, its’ better to be pro-active rather then to be on the re-active side of the game. One method is Informal Reviews, in which a simple dialogue usually takes place with the employees inquiring about the previous years’ experience in terms of sales with respect to the company’s standing.  The second method is known as the Journaling, in this method, a journal is maintained in which all the activities, responses and tactics are jotted down, so as to know about the employees and later they can be matched with other sales employees, to see if the things are different or similar. By this better approaches can be adopted. This really helps in developing one’s own skill set and before hand knowing the performance track. The third in the line is Peer Review, as the title itself suggests that in these techniques, peers and co-workers in sales review and judge the performance of the other sales personnel, it can at times be very beneficial and at times it’s very biased. The fourth method is the Detailed Review, it includes numeric values mostly, and apart from that what are the past sales performance trends and what were the hurdles faced, along with the preference of sales over phones or e-mails.

Important Steps for Increased Sales Performance

To extract the best performance from the employees in sales is always desired from the management. Sales Management should adopt certain steps including setting up the metrics (like, making calls to the clients, visiting them, planning a meeting time and outcome of the visit). Future can always be predicted from the past. Similarly keeping a track of earlier practices with respect to the particular metric it makes it easier to develop a game plan. By this, sales personnel are bifurcated in to different levels of top performers, middle level and below average performers. Companies and management should keep the real and achievable targets to expect a positive feed back and response from the sales employees. On the contrary, by keeping a low target also helps in achieving desirable goals set for the sales.