Monday, February 11, 2013

And The Market Has Changed To 360 Degrees

I am sure if I talk about the marketing practices carried out in older days; today’s generation will find it amusing as well as, to certain extent, hard to digest. Things have changed tremendously. Even in under-developed and developing countries, marketing and business approaches have changed. This means that now people are internet friendly. Let us all accept the fact that today internet is no more a luxury but a necessity and so is social networking. Remember the times of Hi5, Orkut and My Space? Back then not many were infected by the disease named “Social Networkaholic”. People used to join these mentioned social-networks to stay in touch with their long lost friends and long distant family members so that they could interact with them once in a blue moon.
With the emergence of Facebook, everything changed to huge extent. Not only individuals but businesses also found their ways of indulgences. As a result, businesses created their pages and communities primarily on Facebook and then on other social-networks as well. Why? Mainly, to attract more and more customers, in order to turn them into consumers of their products and services. Now, every individual and business can be searched through Facebook, after Google. Kudos to Mark Zuckerberg! for changing the world and its norms. There are some amazing online marketing strategies which have been developed over the past few years. Many social networks have also appeared and managed to have their chunk of share in the market.

Another social network that is gaining a lot of popularity is “Sulia”. This is a content based platform and every individual and company can reach to it. It has managed to surprise New York media and still exploring the possibilities. Sulia is famous in circles where people are interested in knowing different things around the world, from entertainment to news and from sports to religion. Users with common interests can see what’s happening around the world and even explore about other users, unlike Facebook and Twitter.

Last but definitely not the least, there is another breeze of newness and sensibility in terms of social networking sites named “Linkagoal”. Linkagoal, on some definite grounds is different from Facebook, Twitter and Sulia. Linkagoal is a goal based social networking site that focuses not only on entertainment, fun but also some seriousness, i.e. goal creation and goal accomplishment. People had also compared Linkagoal with LinkedIn but in totality there is a huge difference in both. Linkagoal helps users to connect with other users and share content, mostly goals. The beta version of Linkagoal has managed to gain a lot of users and it is expected that soon, let’s say within a month or two, much advanced website of Linkagoal will be launched with more than 10,000 goals. All this in a span of just 1 year this looks quite promising.

With the help of all the above mentioned online platforms aka social networking websites, businesses have gained an extended market share from what they used to enjoy. Without setting up any physical office or outlet businesses are managing to enjoy international presence. This makes it easier to believe that once the person who came up with the idea of “global village” can now name it as “global neighborhood” and soon, it will be a “global room” for businesses operating around the world.

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